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Google GTIN Attributes Explained – Merchant Center Product Feeds
When you are working with your product feed for your Google Merchant Center, you will undoubtedly come across the need for a GTIN, as it is one of the three unique product identifier attributes that...
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Data Feed Optimization: Creating Custom Labels
Whether you’re a merchant categorizing your inventory, a marketer breaking out custom labels in Google AdWords, or just simply naming folders on your company server – it is crucial to have a...
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The E-commerce Marketing Guide to Preparing For the 2015 Holiday Shopping Season
It’s the most wonderful time of the year! But for retailers, it’s often the most stressful. Preparing for the holiday shopping season becomes more demanding every Fall. Constant changes in user...
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Introduction to Google Merchant Center & Product Disapprovals
So you’ve setup Google Merchant Center and uploaded your inventory feed so you can sell products through Google Shopping. But when you log in the next day, you’re seeing all kinds of bright red warning...
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What is Concatenation & How Does It Work?
Simply defined, concatenation is the act of linking things together. In Microsoft Excel, the concatenation function is one of many text functions, which allows users to combine data distributed over...
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